What is and How to Write Meta Description?
The meta description is information about what your page is about and tells search engines what users want to know about your webpage or product page.
It’s a message that people want to know better information about what they are looking for.
Writing Effective meta descriptions about products or services drives more organic traffic to your website. Also, people bring their network to your website.
Identical or similar descriptions on every page of a site aren’t helpful when individual pages appear in search results. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don’t have time to create a description for every single page, try to prioritize your content; at the very least, create a description for the critical URLs like your home page and popular pages.
The meta description is not about only sentences we add our most important information in it and also tell the author’s name and date of publication etc.
For example, see below description is about page and length and many more.
<meta name= “ description” content= “ written by Louis gang, illustrated by nia sura, price= $200, length= 784 pages”>
Programmatically descriptionProgrammatically description
For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description.
For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and encouraged. Good descriptions are human-readable and diverse.
Page-specific data is a good candidate for programmatic generation.
Keep in mind that meta descriptions comprised of long strings of keywords don’t give users a clear idea of the page’s content, and are less likely to be displayed as a snippet.
Example of good or bad descriptionExample of Good or Bad Description
1. Bad description while you use Lots of keywords
<meta name= “ description” content= “ laptops, computers LED tv, Digital games”, price= $200>
Better instead of the above
<meta name= “ description” content= “ Get everything on your software and digital play items”>
2. Bad description
<meta name= “ description” content= “ Local news in Whoville, delivered to your doorstep. Find out what happened today.”>
Better instead of the above
<meta name= “ description” content= “ Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”>
3. Bad description
<meta name= “ description” content= “ Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”>
Better(summarised description)
<meta name= “ description” content= “Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including over-easy, sunny side up, boiled, and poached.”>
4. Bad description(Too short)
<meta name= “ description” content= “Mechanical pencil”>
Better(As needed)
<meta name= “ description” content= “ Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.”>
Giving unique meta description is bring more profit to your website and also increase your revenue for the year.
When you are working on SEO So crucial thing is meta description because people search for whatever he/she sees on Google's page about the description and click more effective or interesting description content.
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