I Spent ₹1 Lakh on Facebook Ads — Here’s What Worked
In this article, you will learn that Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base.
With much competition in Facebook ads, you get a full guide to run your ads with relevant subjects.
Facebook has an Ad Manager that works like the inner heart of your advertisement.
- Campaign: This is the first part of your campaign structure. The campaign gives an objective for your ad. You can choose what you want from your ad: Awareness, Traffic generation, Sales, App promotions, leads, or engagement.
- Ad set: This defines your targeting strategy — the audience to which you want to display your ads. You can have multiple ad sets per campaign and different budgets for each.
- Ads. This is the final step in your ad creation. You can create multiple ads per ad set. Try and test with various ad formats and different ad placements.
- Automated Ads: Automated ads. This section is only available if you’ve created Automated Ads. This offering best fits beginners and those looking for a simple way to gain exposure. The trade-off: You lose the precision you may achieve manually.
Create an account for Facebook ad manager
1. Choose Ad type
- Boost a post
- Boost an Instagram post
- Create a new ad
- Get started with Automated ads
Krupali goes to her Facebook Page and taps Ads at the bottom of the screen, then taps Create new ad.
2. Goal for your ad
Here are some of the ad objectives you can choose from:
- Automatic (let Facebook select the most relevant goal based on your settings)
- Get more messages
- Get more website visitors
- Get more Page likes
- Get more leads
- Get more calls
- Get more visits
Krupali wants to increase her customer base and raise awareness for her mail-order hair dye kits, so she selects Get More website visitors.
3. Add your ad creativity
Your ad has three key components: visuals, text, and an action button.
The visuals can be an eye-catching photo, a previous post on your Facebook page, or a must-watch video about your business.
The text should complement the image and lead your customers to take the action you desire.
The action button directs people to take that next step.
Hair Day prides itself on its large variety of edgy hair colors. Krupali wants to highlight this in her ad, so she chooses a photo of a client who has bright pink hair.
To access create selection options, Krupali taps the edit icon (pencil) at the top right of the screen. She adds text that showcases the large selection of hair colors she offers and adds the Learn more button to direct clients to her website.
4. Define your audience
When you create a Facebook ad, think about the kinds of people who are most often attracted to your business, product, or services. You can also choose Advantage+ Audience to enable Meta to select an audience based on your page details.
This audience will then automatically adjust over time to reach more people who have interests related to your business.
Try to identify what your audience has in common, and use that information to create a new one with people similar to the original.
Krupali has defined her audience as edgy young professionals. She selects India for the region and sets the age range from 23 to 35.
She knows that her customers are predominantly women who are interested in fashion, hair, and nail trends, and shopping at small boutiques.
5. Decide where you want to place your ad
When you create an ad from your Facebook Page, you can select to have it appear on Instagram as well as Facebook.
Krupali knows that her customers are mostly on Instagram, so she selects the checkbox to make sure that her ad runs on Instagram as well as Facebook.
6. Set your budget and duration
Decide how much you want to spend per day and how many days you want your ad to run.
A daily budget is the average amount you’ll spend on your ad each day.
For example, if you set a daily budget of $5 for five days, you’ll be charged up to $25 total.
Krupali decides that she wants to spend $5 each day on her ad and wants to run it for a week.
7. Publish your ad
Krupali successfully launches her ad on Facebook and Instagram.
Before you start advertising on Facebook, open up your Facebook business Page on your desktop or use the Facebook app on mobile.
- If you facing some problem or query, you can reach out to me.
Let’s start together and increase your payment sheet’s entry.
