How to Run a Digital Marketing Campaign in 7 Days?
A digital marketing campaign is a large undertaking that requires thorough planning and coordination across teams and departments.
You have people to coordinate, and you also have multiple marketing channels to work into your campaign schedule.
That’s why campaign planning is essential. A plan gives you a high-level view of your timeline to establish a solid digital marketing strategy and monitor progress to ensure work is timely.
What is a digital marketing campaignWhat is a Digital Marketing Campaign?
Digital marketing campaigns are multifaceted initiatives that target your audience exclusively through digital channels.
They often involve a lot of collaboration to get the campaign off the ground. For example, you may work with the following people on a digital marketing campaign:
- Content writers who develop messaging for SEO, email marketing, and paid media
- Designers who create wireframes and graphics
- Developers who build web pages
- Social teams that promote content on relevant social channels
Some examples of digital marketing campaigns include corporate rebranding initiatives, sales or promotions, and seasonal events.
Of course, the types of digital marketing campaigns you employ will depend on your overall digital marketing strategy.
How to create a digital marketing campaignHow to create a Digital Marketing campaign?
Now that you know what a digital marketing campaign is, let’s talk about how to build one.
1. Define your campaign Goal
No campaign can be effective without a clear goal, or goals, from the outset.
Campaign goals should be SMART: specific, measurable, achievable, realistic, and timely. For instance, “get more leads” isn’t very defined. A better objective would be to “increase paid subscription conversion by 5% in Q4.”
The campaign goal will inform the duration of the campaign, the target audience, and the best channels to use.
2. Identify your target audience
Identify your target audience image by imejis.io
Campaigns are a great vehicle for honing in on specific segments in your target market.
Your target market consists of a shared set of traits, behaviors, interests, and values that represent your ideal buyer.
For instance, your overall target market may be 35–45-year-old software engineers who use Agile project management and primarily consume media online.
With a campaign, you want to start with your overall target audience, then drill down even further based on your campaign’s specific goals.
For instance, do you want to acquire new customers in this target market, prompt existing customers to take an action, or win back customers who have lapsed?
If your goal is to prompt existing customers to upgrade, your campaign may include a trial offer on advanced features or a limited-time discount on the next subscription tier.
3. Choose your Digital Channel
Now that you know your goals and who you want to target, you can identify the best places to reach your intended audience.
Successful digital marketing campaigns often involve a mix of touchpoints, including web content, email, social media, and paid ads.
Use your existing knowledge of your audience to inform the channels you’ll focus on during your campaign. If you’re not quite sure, do a little research using web or social media analytics to fill in the gaps.
Are there specific pages that attract your target audience more than others? Perhaps offer a promotion there.
Do they prefer LinkedIn and Facebook over TikTok and Instagram? Focus social efforts on the channels with higher engagement.
4. Set your campaign budget
Money’s an important consideration for any marketing campaign. And figuring in financials on the front end is an easy way to please the stakeholders who hold the purse strings.
Be sure to think through any costs your digital marketing campaign may spend so you can build a feasible plan that fits your budget.
Your campaign budget not only shapes your paid advertising strategy — such as which channels you advertise on, the types of ads you run, or how long you run them. It also informs resourcing decisions.
Consider whether you’ll need to hire any third-party designers, developers, or content writers to get the work done on time.
5. Create a details project plan
A project plan is the primary tool you’ll use to communicate expectations and get work done. The more detail, the better!
We recommend breaking your campaign down into phases and then scheduling the tasks and milestones that need to be accomplished in each phase.
Initial phases typically include planning, content creation, and design. From there, fine-tune the campaign work by channel.
For instance, your “email” channel may involve tasks like building, testing, and scheduling emails.
Note: If you want to run a marketing campaign then check the availability of your time I will be there for your help.
- Free consultation call or inquiry
The updated website view allows you to easily plan out campaign activities in a visual timeline. Think of this view as your planning BFF. It’s quick and easy to schedule project tasks and milestones and see how your project is shaking out.
Let’s pick up your phone and reach out to me ASAP.
Try my campaign plan for free today, and save time on project setup with this easy digital marketing campaign template!
